SAN FRANCISCO, June 9 (Reuters) - Apple Inc announced a series of long-awaited enhancements to its App Store on Wednesday, but the new features may not ease concerns of developers and analysts who say that the App Store model - and the very idea of the single-purpose app - has seen its best days. The revamped App Store will let developers advertise their wares in search results and give developers a bigger cut of revenues on subscription apps, while Apple said it has already dramatically sped up its app-approval process. The goal is to sustain the virtuous cycle at the heart of the hugely lucrative iPhone business. Software developers make apps for the iPhone because its customers are willing to pay, and those customers, in turn, pay a premium for the device because it has the best apps. The store is now more strategically important than ever for Apple as sales of the iPhone begin to level off and the company looks to software and services to fill the gap.

Apple Inc announced a series of long-awaited enhancements to its App Store on Wednesday, but the new features may not ease concerns of developers and analysts who say that the App Store model - and the very idea of the single-purpose app - has seen its best days. The revamped App Store will let developers advertise their wares in search results and give developers a bigger cut of revenues on subscription apps, while Apple said it has already dramatically sped up its app-approval process. The goal is to sustain the virtuous cycle at the heart of the hugely lucrative iPhone business. Software developers make apps for the iPhone because its customers are willing to pay, and those customers, in turn, pay a premium for the device because it has the best apps. The store is now more strategically important than ever for Apple as sales of the iPhone begin to level off and the company looks to software and services to fill the gap.

SAN FRANCISCO, June 9 (Reuters) - Apple Inc announced a series of long-awaited enhancements to its App Store on Wednesday, but the new features may not ease concerns of developers and analysts who say that the App Store model - and the very idea of the single-purpose app - has seen its best days. The revamped App Store will let developers advertise their wares in search results and give developers a bigger cut of revenues on subscription apps, while Apple said it has already dramatically sped up its app-approval process. The goal is to sustain the virtuous cycle at the heart of the hugely lucrative iPhone business. Software developers make apps for the iPhone because its customers are willing to pay, and those customers, in turn, pay a premium for the device because it has the best apps. The store is now more strategically important than ever for Apple as sales of the iPhone begin to level off and the company looks to software and services to fill the gap.

Apple announced a revamped App Store this week that will allow developers to advertise as consumers search for new apps. Developers will also receive a bigger cut of the revenue from subscription apps, and Apple has said it has already sped up its process to approve apps before they are put on sale. But developers and analysts fear it will not help end the steady decline of individual app sales. The old slogan "There's an app for that" may have become truer than the individual who first coined it imagined - today there are over 1.9 million apps, according to analytics firm App Annie. "The app space has grown out of control," said Vint Cerf, one of the inventors of the internet, to a San Francisco conference on the future of the web Wednesday.

SAN FRANCISCO (Reuters) - Apple Inc announced a series of long-awaited enhancements to its App Store on Wednesday, but the new features may not ease concerns of developers and analysts who say that the App Store model - and the very idea of the single-purpose app - has seen its best days. The revamped App Store will let developers advertise their wares in search results and give developers a bigger cut of revenues on subscription apps, while Apple said it has already dramatically sped up its app-approval process. The goal is to sustain the virtuous cycle at the heart of the hugely lucrative iPhone business. Software developers make apps for the iPhone because its customers are willing to pay, and those customers, in turn, pay a premium for the device because it has the best apps. The store is now more strategically important than ever for Apple as sales of the iPhone begin to level off and the company looks to software and services to fill the gap.

Once, a messenger app did just that – message. But with the rise of artificial intelligence, tech companies are falling over themselves to prove how much more useful and interactive their apps can be – which is why you're about to see an explosion of "bots". Kik, the mobile chat application popular with teenagers, launched its Bot Shop on 5 April, and Facebook is poised to launch its own bot store for Facebook Messenger next week. Every brand from Barbie to the Washington Post seems to be working on a chat bot of its own. For Kik, chat bots are the next step in the evolution of the internet.